Why Chasing Tech Trends Kills Businesses

In the past four years, I've observed a trend among industry leaders that's both intriguing and concerning. Initially, there was a unanimous declaration that the Metaverse represented the future of our digital landscape. However, in a rather swift motion, the narrative shifted towards Virtual Reality and Virtual Experiences, subtly redefining the Metaverse. Now, the focus has moved again, this time to Spatial Computing. This pattern of rapid change, while adaptive, seems to be more of a reactionary response rather than a well-thought-out strategy. It brings to light a critical question: Are these shifts a reflection of evolving technology, or do they reveal a lack of deep expertise and commitment to any specific technological vision? It's a thought that provokes reflection on the true nature of expertise in our fast-paced tech world.